A Simple Daily Skincare Routine in Four Steps

Published 13 Oct 2026

A good skincare routine does not need ten products. Four simple steps, done consistently, cover what most skin needs. This guide explains the order and how to add a serum.

Step 1: Cleanse

Wash your face with a mild cleanser and lukewarm water, then pat it dry. Do this morning and evening. Hot water and harsh scrubbing can leave skin dry and irritated.

Step 2: Treat

This is where a serum goes. Serums are light, concentrated formulas used for a specific goal, such as a more radiant look. Apply a few drops to clean skin before moisturiser. Add only one new product at a time, and patch test it first.

Step 3: Moisturise

A moisturiser helps skin hold on to water and feel soft. Choose a lighter lotion for oily skin and a richer cream for dry skin. Apply it after your serum, while your skin is still slightly damp.

Step 4: Protect (morning only)

Finish your morning routine with a broad-spectrum sunscreen of SPF 30 or higher. Sun exposure is a major cause of uneven tone and early lines, and no serum can make up for skipping it.

A simple morning and evening plan

• Morning: cleanse, serum, moisturiser, sunscreen
• Evening: cleanse, serum, moisturiser

Tips for staying consistent

• Keep your routine short enough that you will actually do it
• Give a new product several weeks before judging it, unless it irritates your skin
• Stop using a product that stings, burns or causes a rash
• Ask a doctor or pharmacist if you have a skin condition or allergies

Adding a serum

Transform Ageless Glow Serum is a 30ml serum made for the treat step. It is a cosmetic product, and results vary. The product page has the ingredient list and the delivery and return details. You can also browse the full Transform range.

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